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Hip-Hop News: Nike + Original Run Taps Hip-Hop Talent Aesop Rock
Rapper and producer Aesop Rock enjoyed working with Nike to create an original composition in the "Nike + Original Run" series.
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Posted by Dave
Rap News Network
3/9/2007 10:15:41 AM

Tags and topics realted to this article include Aesop Rock. Hip Hop, Rap, New Releases and Music Services.

Portland, OR -- Joining the ranks of renowned artists The Crystal Method and LCD Soundsystem, MC/Producer Aesop Rock has joined forces with Nike to release an original composition in the third installment of the "Nike + Orignal Run" series, available exclusively in the Nike Sport Music store on the iTunes Store.
All Day: Nike + Original Run, a 45-minute continuous mix, was created specifically with runners in mind and reflects Aesop Rock's distinct and unique style.  "I wanted to create something that evolved enough that the sound was constantly fresh and attractive, as if the runner were moving through a set of differing cities or landscapes."
Consumers can purchase Aesop Rock's All Day: Nike + Original Run at the iTunes Store for $9.99.
About Nike+iPod Sport Kit
Announced in May by Nike and Apple at a global media event in New York, the Nike+iPod Sport Kit is a wireless system that allows Nike+ enabled footwear to talk with your iPod® nano, connecting you to the ultimate personal running and workout experience. Data on time, distance, calories burned and pace is stored on the nano and is easily downloaded through iTunes to, a personal service where runners can track their own progress and challenge other runners.
About Nike Sport Music
Launched on June 29, 2006 by Nike, the Nike Sport Music area on iTunes is the definitive source of musical inspiration and audio coaching for athletes.  Running and treadmill workouts combine expert instruction from coaches like Alberto Salzar with some of today's most popular music.  Sport iMixes offer a variety of musical suggestions to rock your next run.  Top athletes like Lance Armstrong, Freddy Adu, Vince Carter and Lindsay Davenport have even offered up their suggestion for music that motivates.
About Aesop Rock
Aesop Rock is heralded as one of the most prominent voices in indie hip-hop by critics and fans around the world.  Magazines including MTV, Rolling Stone, Spin, Blender, XLR8R, Filter, Alternative Press, Giant, Remix, Ghettoblaster and YRB have all praised his cerebral verse and sonic flow.   Pitchfork proclaims, "Aesop Rock is a terrific MC. His flow is rapid but clear; his interjections, double-time verses and sing-song bits are arranged with near-symphonic skill".
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