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Sprint & Interscope Team To Deliver Mobile Hip Hop Content
Wireless provider Sprint will offer their customers virtual event tickets and backstage passes.
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Posted by Dave
Rap News Network
6/21/2006 6:17:27 AM

Tags and topics realted to this article include Busta Rhymes, Mobb Deep, Olivia and Various Artists. Hip Hop, Rap, Events, Mobile and Wireless.

This summer, only Sprint customers hold the ultimate "tickets" and "backstage passes" to the music world's hottest new virtual "club." Sprint (NYSE:S) and Interscope Records today announced the premiere of the Sprint Music Series - the first-of-its-kind, made-for-mobile studio sessions available exclusively on Sprint TV(SM), Channel 33. The Sprint Music Series features a mix of established and up-and-coming artists including Busta Rhymes, Dashboard Confessional, Keane, Mobb Deep, Olivia, Robin Thicke and Wolfmother, with additional artists to be announced soon.

Each session from the Sprint Music Series will include exclusive audio and video of an artist or group in an up-close unfiltered performance of three to four songs and an intimate one-on-one interview. The Sprint Music Series will begin June 23 with a session from Dashboard Confessional and will continue every Friday throughout the summer for a total of nine sessions. The Sprint Music Series will be available for free for all Sprint PCS Vision(SM) and Power Vision(SM) customers who have multimedia phones and data plans. Additionally, customers can further enjoy the Sprint Music Series by purchasing the exclusive live recordings in Music Tones, Video Ringers, Call Tones and full-song downloads from the Sprint Music Store(SM).

"Once again, Sprint is leading mobile music by demonstrating new ways to enjoy artists on the one device that people carry with them wherever they go," said Alana Muller, director of entertainment product marketing, Sprint. "With nearly four million songs downloaded on our Sprint Music Store since its unprecedented launch last October, customers have clearly shown that music and mobile are a winning combination, and we are committed to continuing to work with partners such as Interscope to push the limits of the unique possibilities in this space."

"Interscope and Sprint are redefining for the industry how music can be enjoyed. The Sprint Music Series is a great way to experience favorite artists and to potentially discover new music that customers may not have otherwise come across," said Courtney Holt, head of new media and strategic marketing, Interscope Records. "This summer, Sprint customers won't have to worry about the potential rain, mosquitoes or stadium traffic of an outdoor concert and can instead see and listen to great performances whenever they have a few extra minutes throughout their busy day."

Customers can access the Sprint Music Series anywhere within the extensive nationwide coverage areas of the Sprint PCS Vision or Sprint Power Vision networks. For more information, visit www.sprint.com/getit.

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