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Hip-Hop News: Pepsi & Motorola Team Up For Hip Hop Ringtones
Exclusive ringtone content made available through the Pepsi Cool Tones & Motorola Phone promotion.
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Posted by Dave
Rap News Network
5/15/2006 9:07:49 AM

Tags and topics realted to this article include Mariah Carey and Mary J. Blige. Hip Hop, Rap, Mobile, Ringtones and Wireless.

Cell phone rings will never be the same, thanks to the Pepsi Cool Tones & Motorola Phones promotion, which begins today. For the first time ever in a large-scale national promotion, music fans can download* new ringtones written and recorded by today's top artists specifically for the ringtone format, a length of 40 seconds or less.

Pepsi and Motorola are teaming up to offer access to an unprecedented 150 original music and voice ringtones by Grammy Award-winning artists and producers. Mariah Carey, Mary J. Blige, The All-American Rejects and renowned producers Scott Storch and Luny Tunes are a few of the artists who have produced new ringtones that will only be available through the Pepsi Cool Tones & Motorola Phones promotion.

The Pepsi Cool Tones and Motorola Phones Promotion

Pepsi could award more than 260 million ringtones. There will be approximately 800 million Pepsi packages participating in the Pepsi Cool Tones & Motorola Phones promotion. One in three codes found under the caps of the Pepsi products will be good for a ringtone at pepsismash.com. Yahoo!, the exclusive online partner of the Pepsi Cool Tones & Motorola Phones promotion, developed and is powering the program site, http://www.pepsismash.com/.

Here's how the Pepsi Cool Tones & Motorola Phones sweepstakes works:

* Look for a unique code printed under the cap of specially-marked Pepsi
products: Pepsi, Diet Pepsi, Mountain Dew, Diet Mountain Dew, Sierra
Mist and Sierra Mist Free.

* Enter the code online at http://www.pepsismash.com/ to learn instantly if
you will receive a ringtone.

* Select a ringtone from a catalog of more than 150 selections located on
a custom ringtone store built on the recently launched Yahoo! Tones
destination, where consumers can find the latest ringtones, games,
wallpapers and more to personalize their mobile phones.

* Each Pepsi Cool Tones & Motorola Phones code is automatically entered
into a sweepstakes for a chance to win a Motorola RAZR(TM), Motorola
SLVR(TM) or Motorola ROKR(TM) phone. More than 12,000 phones will be
awarded during the promotion.

Ringtones Music Videos on Yahoo! Music

In support of the promotion, Pepsi and Yahoo! developed the idea to create one of the first full-length music videos ever produced specifically for ringtones. Mary J. Blige and The All-American Rejects star in two separate videos that feature the original ringtones they wrote and recorded exclusively for the Pepsi Cool Tones & Motorola Phones promotion. The music videos, which include a medley of several of the artists' ringtones, will premiere exclusively on Yahoo! Music at smash.yahoo.com. Blige's video is currently featured on the site and The All-American Rejects' video will be up later this month. In addition, Yahoo! is promoting the sweepstakes on their Front Page and across the Yahoo! Properties, including, Yahoo! Music, Yahoo! Games, Yahoo! Mobile and Yahoo! Mail.

Mariah Carey Television Commercial

A television commercial starring Mariah Carey for the Pepsi Cool Tones & Motorola Phones promotion begins airing nationwide today. Set in a trendy restaurant, Carey dramatically appears singing her new ringtone, "Time of Your Life," when a man's phone rings. Carey's performance literally brings down the house. The commercial was directed by Paul Hunter, who has won several awards for directing music videos and commercials, and produced by BBDO, New York, Pepsi's longtime agency. Radio and internet advertising will also run the length of the promotion from May 15 through August 6.

Motorola StudioMoto Mobile Tour

In order to bring the promotion to life for consumers, Motorola and Pepsi will hit the road with the Motorola StudioMoto Mobile Tour, a 12-week mobile music experience that allows consumers t

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