Posted by Dave
Rap News Network
3/16/2006 9:03:12 AM
Tags and topics realted to this article include Various Artists, RZA, Raekwon, Mike Jones and Sleepy Brown. Hip Hop, Rap and Events.
This Spring, malbon Brothers Farms (mBF), IMG and Beyond Marketing brings to Scottsdale, Arizona an exceptional event merging the remarkable worlds of fashion, automobiles and sports – The Scion Release Invitational (SRI). In addition to being a charity celebrity golf tournament, this monumental event will also serve as the launch of Scion’s new sportswear collection – RELEASE. More than just another automotive Brand, Scion has established itself into the hearts and minds of the architects of pop culture through sports, music, film, art, and now fashion. Together, Release and Scion will deliver the unexpected to the fashion industry, becoming a key element in what moves you.
The two-day golf Invitational, takes place at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from March 20-21. The Scion Release Invitational will bring together key influencers in music, fashion, film, and sports to take part in charity golf and celebrate the launch of this innovative clothing brand, with all proceeds benefiting the Boys & Girls Club of America. Celebrities to date include RZA, Raekwon, Gabrielle Union, Mike Jones, Hill Harper, America’s Next Top Model winner Naima Mora, Sleepy Brown, Zoe Saldana, Desperate Housewives’ Mark Moses, Mark Wahlberg, Donnie Wahlberg, Trick Daddy, Juvenile, Fabolous, Ray J, Interpol’s Paul Banks, Timbaland, Mr. Cartoon, Estevan, Paul Wall, Trina, Mike Vogel, Lance Bass, Tiny “Debo” Lister, KD Aubert, Chris Jacobs, Kelly Carlson, Corri English, Kevin Sorbo, Zachary English, NFL players Haloti Ngata, Damien Anderson, Kyle Kosier, Marvel Smith and Adalius Thomas, pro skateboarder Stevie Williams, Jesse Terreo, Dania Ramirez, Burton team members Romain DeMarchi and Olympic gold medalist Hannah Teter, Olympic silver medalist Danny Kass, Todd Richards, Dingo, 50 Cent, G-Unit’s Tony Yayo, Lloyd Banks, Mobb Deep and MOP with Jeremy Piven from HBO’s Entourage taking center stage as the weekend’s host.
“Scion is incredibly excited to be working with mBF, who has provided invaluable insight and effort in helping to produce this event,” said Jeri Yoshizu, Scion sales and promotions manager. “Together, Scion and mBF have created an exciting three-day event filled with golf, music, and charity benefiting the Boys & Girls Clubs of America.”
Monday, March 20, marks the first full day of the tournament with a shotgun-style 18-hole golf competition. The first day ends with a cocktail reception and dinner, followed by a fashion show to celebrate the launch of Release. The last day of the event concludes with another full day of golfing and an awards dinner to congratulate the winners. The awards dinner will include a silent auction, with all proceeds benefiting the Boys & Girls Clubs of America.
The success of the Scion brand has created a culture that extends beyond the automobile industry – Release being its latest development launching into the world of fashion. Release is a sportswear line with a twist, combining traditional golf wear with cutting edge, high end streetwear sensibility. The 2006 Release line is co-designed by Blue Davis and Jupiter Desphy III, two of the most sought after streetwear designers in the country. Through a national search of well-known designers, 10 were chosen to submit their collections to Scion. Out of the 10 entries, Blue and Jupiter were selected to create the first Release collection. Continuing to embody the “freedom of artistic expression” theme that inspired Scion’s line of vehicles, Release is also the expression of luxury.
This celebrity golf tournament brings together vehicles, sport and fashion – under one forward-thinking brand.
Scion is the newest line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. Devel
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