Posted by Dave
Rap News Network
7/27/2005 2:37:26 PM
Send an email to firstname.lastname@example.org for a chance to win a copy of this ground breaking book.
People often are misguided in their knowledge of hip hop and how it started. For those who would like to increase their awareness of the roots of hip hop and how it turned into a multi-million dollar industry by the help of many different factors, you need to read the book “Hip Hop’s Wall $treet” by author Julian ‘Chucky’ Okere.
This book covers topics such as the initial support structure which allowed the hip hop music industry to flourish. With a chapter titled “A Look Back at the Old School Years,” writer Julian ‘Chucky’ Okere tells about how juvenile crime was at an all time high and the art form of “graffiti” was used to gain street credibility amongst their fellow peers.
During the early years, media networks like MTV, BET, and VH1 steered away from the hip hop music, because they were not sure if they wanted that image being correlated with their corporate image. The first rap group to be in regular rotation on MTV was Run DMC in the early 80’s.
MTV was the first station to make hip hop a regular in their rotation started in 1980. Black owned at the time, BET followed in their footsteps by adding hip hop to their regular rotation towards the late 80’s and early 90’s. This action resulted in suspicion of financial and competitive reasons since the hip hop scene was on the verge of exploding.
Uneducated rappers were often used, and ripped off because of their lack of knowledge in the business end of deals and agreements. They were so quick to sign any deal because they didn’t know better, and the major labels knew this and used it to their advantage.
For possibly the first time in history, corporate America had abandoned a very lucrative part of the market for fear of ruining their corporate image. This billion dollar annual market has since been held by a generation of young black radicals with little or no corporate training or educational background. God bless America.
The 90’s was the decade in which hip hop was used as a tool to speak out against police brutality with instances like the Rodney King beating. West coast of California and south side of Texas dominated the audience who celebrated the violence of criminal and violent life. The gangsta lyrics appealed to a large group of white teenage suburban youngsters which was the core audience which were often members of rappers fan clubs.
I would recommend this book for any hip hop music fan who wants a wealth of information regarding the empire that was started by little to uneducated individuals who have emerged to show their true potential as entrepreneurs and artists. For those who interested in how the business end of the hip hop music business works, this book is for you.