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Hip-Hop News: Do or Die Talks About 'The Unexpected'
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Posted by Dave
Rap News Network
2/15/2005 7:46:44 AM

Tags and topics realted to this article include Do or Die.

The legendary trio – Belo, A.K. and N.A.R.D. – who gave Twista his first bout with success is back with their sixth self-titled album. Just on the heels of the current success of fellow Chicagoans Kanye West, Twista, R. Kelly, and Shawnna the stage has been set for D.O.D.’s triumphant return.
 In 1996, “Po Pimp,” from the group’s first national album PictureThis, went platinum and established the edgy sound of the trio. Since then, Do or Die’s subsequent albums – 1998’s gold-certified Headz or Tailz, 2000’s Victory, 2002’s Back 2 the Game and 2003’s Pimpin’ Ain’t Dead – has made the group one of the Midwest’s most respected.
 On their latest album, with help from fellow Chicago native Kanye West, DJ Quik and Scot Storch, it’s clear that the trio is not ready to give up that status. Your album dropped today (Feb. 1st). Do you still get nervous at this point in your career?
 A.K.: Sort of, but I’m ready to move on to the next album. Really?
 A.K.: Yeah. I want to do everything I can to push this to a successful point and move on to the next album. So what has you so excited to move on to the next album?
 A.K.: Actually, it’s the [experiences] – the trials and tribulations. It builds character…and you want to do that again and again and again. It’s a feeling you’ll never get from anything else. So you like going through the process of expressing your experiences and emotions – i.e., the recording process?
 A.K.: Yeah. I like [sharing] my life and expressing myself. What’s going to drive people to pick up your album?
 A.K.: The music is unexpected. We really could have called it The Unexpected. We’re doing things that are unexpected from Do or Die. Everything is totally different, but our formula and chemistry is the same. If it’s not broke, don’t fix it. Part of that difference is coming from the producers.
 A.K.: Right. They gave us their style. When you use a producer like DJ Quik and Scott Storch, they’re going to give you them. But when you tell them what you want, the beat is different. There’s two points of input.

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