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Hip-Hop News: Dupri Inks Deal with Virgin
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Posted by Robert
Rap News Network
1/24/2005 12:26:37 PM

Tags and topics realted to this article include Jermaine Dupri.

Jermaine Dupri, a proven hit-maker and producer of three Number One hits from the top-selling album of 2004, Usher's Confessions, has been appointed President of Virgin Records Urban Music, a new division at the label, it was announced by Virgin Records Chairman and CEO Matt Serletic. As part of the arrangement, Dupri will bring the So So Def label into the Virgin family, and will oversee Virgin's entire urban music operation. In addition, he will record as a solo act and produce artists on the Virgin roster, as well as provide his production services to the entire EMI family of labels.


In the newly created position, Dupri will report directly to Matt Serletic, and to Larry Mestel, Virgin COO/General Manager, on operational matters. He will also work closely on a day-to-day basis with Lionel Ridenour, Virgin Executive Vice President Urban Music. Dupri will be based in Atlanta and New York.


"Jermaine Dupri's outstanding work has extended in every direction since the mid-Nineties: as a producer and songwriter, as an entrepreneur, as a label executive and as a recording artist," Matt Serletic said. "All of us at Virgin are thrilled to welcome Jermaine to the company. We know that his remarkable ability to identify and develop talent will continue to build great careers in the years to come, while bringing innovative and refreshing ideas to well- established acts."


Dupri commented: "I am happy to join the Virgin Records family, and look forward to working with Matt, Larry, Lionel and the whole Virgin Records team. As the new President of Urban Music for Virgin Records, I'm up for the challenge. My strengths as a producer and hit-maker were magnified this year with the success of my work with Usher. By joining So So Def and Virgin, I plan to do for Virgin what Russell Simmons did 10 years ago, when he moved Def Jam to Island Records. I will catapult Virgin into a young, hip label with chart-topping success in both R&B and rap music. I also hope to change the whole look of the company so when up-and-coming R&B and hip hop artists are looking for a home, Virgin will be the first stop."


"Jermaine Dupri is such a unique talent," Larry Mestel added. "He is a rare blend of artist, talent magnet, creative visionary and businessman. We are very lucky to have the opportunity to add someone of Jermaine's stature in the creative community to our senior management team. I feel very fortunate to work with Jermaine again."


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